Good Vibes Template Series:
This is the first post in our template series. For the next five weeks we will be releasing a new template each week, so be sure to keep your eyes peeled!
So, if you are organising an event, big or small, you should sit down, take a coffee and invest an hour to make yourself a solid SWOT for your coming event.
These are the attributes of your project/organization which are helpful in achieving project’s objectives. Some examples could include experienced event team, high motivation level, excellent PR, good market share, strong brand name, many social media followers, usage of the right event marketing tools etc.
These are those attributes of your event or organization which are harmful in achieving project’s objectives. Some examples could include lack of funds, inexperienced event team, low energy level, lack of media or contacts, small social follower base, not a lot of brand recognition, small budget (not always a bad thing), and many more.
These are those external factors which are helpful in achieving the project’s objectives. Some examples: Little competition, favorable economic conditions, support from the local authorities, availability of the state of the art infrastructure, great weather coming up, and many more.
Get going on your swot analysis
- How can we make use of the strengths?
- How do we reduce or address the weaknesses?
- How can we make the most of the opportunities?
- How can we reduce the risks connected to the threats?